Rowley 20 Years
Available September 21 at select Fast Times Skateboarding, Beyond Skate and Newcastle Rockshop
Costa Mesa, CALIF. (September 18, 2019) Vans, the original action sports footwear and apparel brand, is proud to celebrate its roots and global team rider Geoff Rowley's career with a limited offering of the Rowley Pro and the Rowley Long Sleeve. The Rowley RapidWeld Pro LTD in limited-edition asphalt/black and solid black colorways will be available September 21 at select independent skate shops around the world, marking the skater's influence over the past 20 years.
Reminiscent of a mismatched pair of charcoal grey and black Vans Native Americans he purchased in different sizes in the 90s, Geoff carried that original nostalgia into the design inspiration for the Rowley RapidWeld Pro LTD's release. Going on to get his first-ever skate magazine cover in that same pair he purchased for just 5, Geoff and the Vans design team saw the shoes as a significant reminder of the legendary skater's career over the last two decades.
Arriving from Liverpool in the mid 90s, Geoff turned the skate industry on its head, introducing a whole new generation of skaters to vulcanized footwear and the benefits of a shoe built from the ground up to improve grip, comfort and durability.
For Vans, that same spirit of progression and innovation continues to be a driving force to this day. The re-imagined Rowley RapidWeld Pro LTD has been built to reflect Geoff's demanding skate style and the original DNA of his first Vans model, combined with technical updates that allow him to continue pushing boundaries.
RapidWeld eliminates bulk with its advanced upper panel welding, utilizing a thin, heat-fused film between panels and replacing the need for conventional stitching. The technology forms an extremely strong bond, which is highly durable, flexible and lighter than traditional construction. A considerably slimmer tongue and refined ankle padding further reduce visual and physical bulk.
The Rowley Pro has been created using Vans' WaffleCup construction a combination of vulcanized flick and board-feel in the forefoot, supporting the midfoot and heel while delivering rugged durability.
The shoe is built with Geoff's favorite version of the UltraCush HD sockliner, providing the highest level of impact cushioning without packing out over time. In addition, LuxLiners internal integration of the tongue and lining provide the most comfortable fit. Duracap reinforced rubber underlays have been added in high-wear areas to provide lasting durability, with the goal of saving everyday skateboarders time and money.
The limited-edition Rowley RapidWeld Pro LTD has been finished with a RapidWeld tongue tag instead of the traditional woven tag found on Geoff's original shoe. The glossy logo sits in contrast to the shoe's suede and mesh upper, and is accented with an embossed heel featuring 66/99 a reference to Vans inception and the year Geoff joined the brand, respectively.
The Rowley RapidWeld Pro LTD in asphalt/black and solid black, as well as the Rowley Long Sleeve in asphalt overdye, will be available this Saturday at Fast Times Skateboarding, Beyond Skate and Newcastle Rockshop
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